This isn’t your mom’s old personal soft-sided cooler. This Made in USA cooler packs a serious punch. The Bison SoftPak is tough as nails and keeps ice for up to 24 hours in 120 degree heat. Wrapped in a heavy duty 1000 denier vinyl shell, it’s stronger than any other soft-sided cooler, tear resistant up to 375 pounds and UV protected to ensure it doesn’t fade. With nearly an inch of insulation, this beverage cooler keeps your drinks frosty cold. Use the exterior pocket for dry items and turn it into a dove hunting, deer hunting or fishing cooler that’s designed just for you.